Being You: Jabong's New Style Statement



Fashion retailer Jabong has undertaken a new brand positioning "Be You" which celebrates the power of individuality, in style. 

 The concept highlights how young men & women, the core TG of the brand, are leading other people's lives, in a quest to be someone else. And finally ends on the note that "being you" will never go out of fashion. 

 As fashion is one core driver of youth, this campaign aims to highlight and celebrate individuality. The campaign features 360 degree integration of TV, print, outdoor, and digital. 

 Catch more on this at https://www.youtube.com/watch?v=xhhC5M7tC-U



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