Digital Marketing made easy

Hello, namaste and hola, First, I attended the LinkedIn BrandConnect Delhi event this week (September 14). Heard everyone speak - from  Hugh Burkitt, CEO, The Marketing Society,  Jeff Weiner, CEO, LinkedIn,  Shannon Stubo, CMO and Senior Vice President, Communications,  LinkedIn amongst others. View the event details here . Second, I really wanted to do a live social media update from the event, but couldn't because I didn't manage to get the right configuration (lights, seat, angle). So here are few images from the event and few observations. Shannon Stubo, CMO and Senior Vice President,  Communications,  LinkedIn &  Jeff Weiner, CEO, LinkedIn at the Fireside Chat session @BrandConnect. Hey, is that your blogger - yes, it is! [PS: Sorry about the image resolutions] What I really liked was the idea - as marketers, given the hectic, crazy schedules that we have, there are very few events t...

Image credit: Pexel 1. Data In God we trust; all others - bring data. W. Edwards Deming (the prolific American engineer, statistician, professor and author) couldn't have said it better. And data is the number one doctrine that marketers need to swear by - else decisions would be irrational, biased and ultimately detrimental to the overall state of business of the organisation. There is no dearth of data within organisations - there is dearth in accepting the usage of data in decision making. Being data driven is the fundamental weapon in any marketing professional's arsenal. It is imperative that every decision is data-led. In a study conducted by Argyle Executive Forum, in partnership with Oracle Marketing Cloud, leading CMOs across US were surveyed to understand the top challenges faced by them - and 66% indicated that further transitioning into a data driven department was one of their key 2017 objectives. Of course, apart from using data for decision ma...

Image source:  https://www.ketchum.com/event-marketing Almost every marketing newsletter, channel, post, blog is agog with one of these following words: mobile, big data, analytics, social. So, almost at the risk of sounding Jurassic, I am writing this post about event marketing benefits. This article comes after the How Not to Go Crazy Series: event social media marketing, publicity and press for events - since I felt this was one area that should have preceded those topics, here it is. Isn't event marketing prehistoric? Well, no.  Upwards of $500 billion are spent on events globally per year (1). And that money doesn't get spent unless there is RoI. A well balanced marketing mix would comprise a fair share of online, offline and/or events. If you don't conduct events, you miss out on a lot - building on brand visibility, new product launches (remember Apple's epic product launches?) reconnecting with lost customers, getting introduced to new prospects ...