Digital Marketing made easy

Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This...

Hello everyone, Today we bring an interview with Yekemi Otaru, powerhouse entrepreneur, author of The Smart Sceptic's Guide to Social Media in Organisations (Rethink Press, 2016) and the Managing Director of YO! Marketing®, a strategic marketing agency working with engineering, technology and advanced manufacturing companies. Read more to learn about Yekemi's advice to young entrepreneurs and recommendations to marketers. Excerpts from an email interview with Yekemi. Sumedha: What led you to start your entrepreneurial journey? Yekemi:  I was fortunate in my early career to work in large corporate organisations. These organisations offered great training programs and exposure to interesting projects. However, I began to find that the corporate environment was quite risk-averse and limited in allowing employees try new ideas. And I had, and still have a lot of ideas. This is how I started to think about entrepreneurship . Sume dha : Would you like to tel...

And then, many a marketer has scurried away while trying to reply to this question -- "But how do we measure the RoI of this event?"   Image source:  https://goo.gl/CpCgHw Events do provide a great way to connect with prospective leads at scale, provide tremendous brand building opportunities, not to mention reconnecting with lost customers, launching new products and many more. In fact, for certain industries, event marketing is  de rigueur (think consumer goods, fashion, e-commerce, publishing). Think New York Fashion Week, Mobile World Congress, Franfurt Book Fair, the Apple Keynotes, The Consumer Electronics Show. However, are there any ways to track the RoI of an event? (This may include conferences that you attend or conduct as marketers) I risk the wrath of many marketing scientists when I say that an objective marketer is the best judge of whether the event served its objectives or not. There may be highly sophisticated models (and th...