Digital Marketing made easy

Image credit: crazyegg.com In continuation of my earlier post on How to Build Your Twitter Followers (Part 1) , here is the Part 2 of the series. So now (hopefully), you have a nascent but successful Twitter presence. You’ve found your editorial voice [content], you’ve sorted your engagement, and have worked out rewards and RoI. So now, what more to becoming a Twitter super-brand? Content You will have realized by now that content is a gateway drug – you can never have enough of it. Knowing & accepting this, first, optimize your content efforts by designing a content calendar.  1. Invest time in the editorial calendar – this will tell you which are your content-heavy months and which are relatively lighter. That will help you plan your resources accordingly. What should your editorial content be? Depends. In case you are a listed company, you will have a huge repository of content – company announcements, senior leadership news, partnerships,...

I mage source:  https://goo.gl/Jqbpo7 Struggling to define and identify social media marketing RoI? There are no dearth of guides, handbooks, how-tos on how to measure social media RoI. You have the "most comprehensive guide," "the short guide", the "penultimate guide" to social RoI and what not - and yet braver marketers have stumbled when asked to present the RoI in clear and tangible terms. RoI would be the value generated per rupee (or currency) of investment. The math looks easy - beyond that begins the horror story for more marketers. How do I assign monetary value to the time invested in creating social media content? I don't have an agency yet. How do I attribute social media overheads? and it goes on and on. If you are not already struggling with reach, traffic, leads, customers and conversion rate, newer metrics are being launched at supersonic velocity, whilst poor unsuspecting marketers sit agog ( Hey, I am not even track...

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextua...