Top Myths about social media marketing

 I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales.


Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome

 Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths.
1. Social media is easy / free
Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements
To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextual, timely and proactive. 
To accomplish revenue linked goals, you may want to consider social media ads (Facebook / Twitter / LinkedIn) or sponsored posts. All of these mean investments in design, content and research and of course, time and staff.

 So if you think social media marketing is free - well, then, fare thee well, my friend.

 2. Social media is an also-have

 Wrong. It is a must-have. The audience demographic will keep on shifting towards a target group that will increasingly become social media savvy. Remember, today's millenials are tomorrow's baby boomers. What is a trend today, will be mainstream tomorrow. And social media will be as pervasive and acceptable in the social fabric as any other advertising media. So get on social, for keeps.

 3. Social media is just for non-revenue centric promotion

 Facebook has 1 billion active users, according to Yahoo! Finance. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Its hard to say that you can't find your target group here, unless they are hiding under a rock, determined not to engage. So find your channel, and your customers and start engaging.

 4. Let me join every social media channel, like right now.
No - ever. Your TG is unique - to you. You should know their media consumption habits. Find that and choose wisely. Instead of poorly maintained pages on every channel, choose a few and nurture them well.

 5. Social media is an only top-of-funnel marketing engagement strategy.
Is social media good only for traffic generation? Are these activities actually leading to conversions? Oh yes, they do. As per a report published in Statista, the global advertising revenue of social networks was estimated to be 41B USD in 2017. In 2016, Facebook generated $26.2 B  in revenue from their ads platform, a whopping 95% of their total revenue. It also boasts a massive $19.81 average revenue per user in the U.S. and Canada as per a report published in Techcrunch. So, rest assured, estimates predict the social advertising model is set to see growth. How best you structure, design and monetize your social media engagement is up to you.

These are just some of the many social media myths that we busted today. Hope these help you in your own brand engagement plans.

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