Digital Marketing made easy

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextual, timely

Published by TCS (Global Study Trend, 2013) this report captures insights, practices, and trends for usage of social media amongst consumer companies. Some interesting findings: #1: This one is going to make marketers really happy: 38% of those surveyed, reported positive ROI for social media, 44% said "didn't know", only 18% reported negative ROI sentiment. #2: The industries that are successfully using social media are media, retail, high-tech, telco & travel, no surprises here though. #3: Only 3 business functions actively monitor social dialogue: marketing, sales and customer service. Those that should, but are not, are R&D & product management. The complete report can be downloaded here . Though companies do factor in social media spend, its time that it now becomes an integral part of integrated marketing communications, a part of the overall marketing mix. When we do start viewing social media as strategic consumer communication rath