Digital Marketing made easy

There I was - struggling to churn out one post. And the blogs in front of me were belting out post after post after post. I was struggling to maintain something of a frequency. But they were churning out 30-50 posts of 4000 words each per month. I realized that I needed to tackle this problem head on, and not be passive. I needed to be in control of my own blogging destiny [easier said than done] So what can we do to write more blog posts in less time? We all know the (vicious) cycle of blog content: write, promote, repeat. But sometimes it is not enough - Sometimes, trying to compete with the countless authoritative websites [many of who are doing it full time] may seem like an uphill battle - but hey, everything worth having came with discipline and practice. The entire blogging process can broadly be divided into these phases: Pre-writing Researching Writing Scheduling Promoting And today, we are going to look at the fi...

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextua...

There are some ads ... that cease to be ads, and then you no longer think about the brand, the product, the concept...you just connect..with the story. There is something about the underdog--always--that makes even the cynic in us turn hardcore supporters, and this has been used to the hilt in the new commercial for Nescafe. This ad makes you want to see it...again. At  5,052,872 views on Youtube, and 9,400+ likes, if this ad is not stellar, then what is? This ad is about overcoming obstacles, through perseverance though the subtle message of drinking coffee. A stand up comedian, who stutters, charms his way through his audience, waiting for them to warm-up to him, the message being nicely blended with the product. These lines, posted by the brand, strongly capture the essence of the brand,   " We all fall, get up and complete the race of life! And while we huddle up with friends, family and the world to celebrate the success, it is only that one compan...