Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh! Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn. Social media marketing is not free - you have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextual, timely