Digital Marketing made easy

One of my 2020 resolutions is to be more proactive on social media. As I kept speaking to people throughout 2019, I realised many senior executives had the same goal - but were more or less reluctant to pivot their brand on social media. Many cited lack of time, others cited inability to craft content. I did some research around what busy executives can do to propel their brand on social media, and have distilled my findings into this crisp infographic. In case you are a busy executive with absolutely no time for a dedicated social media engagement strategy, this cheatsheet is for you. The micro-steps outlined below will help you craft your brand on social in whatever time you have available. Summary  1. Start with the why : What are you on social media for? Mentorship? Leadership advice? Personal branding - enumerate your whys carefully before you embark on your personal social media journey. 2.  Your unique value proposition : Amongst the clutte

I mage source:  https://goo.gl/Jqbpo7 Struggling to define and identify social media marketing RoI? There are no dearth of guides, handbooks, how-tos on how to measure social media RoI. You have the "most comprehensive guide," "the short guide", the "penultimate guide" to social RoI and what not - and yet braver marketers have stumbled when asked to present the RoI in clear and tangible terms. RoI would be the value generated per rupee (or currency) of investment. The math looks easy - beyond that begins the horror story for more marketers. How do I assign monetary value to the time invested in creating social media content? I don't have an agency yet. How do I attribute social media overheads? and it goes on and on. If you are not already struggling with reach, traffic, leads, customers and conversion rate, newer metrics are being launched at supersonic velocity, whilst poor unsuspecting marketers sit agog ( Hey, I am not even track

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextual, timely