The social media cheatsheet for busy executives




One of my 2020 resolutions is to be more proactive on social media. As I kept speaking to people throughout 2019, I realised many senior executives had the same goal - but were more or less reluctant to pivot their brand on social media. Many cited lack of time, others cited inability to craft content.

I did some research around what busy executives can do to propel their brand on social media, and have distilled my findings into this crisp infographic. In case you are a busy executive with absolutely no time for a dedicated social media engagement strategy, this cheatsheet is for you. The micro-steps outlined below will help you craft your brand on social in whatever time you have available.





Summary 


1. Start with the why: What are you on social media for? Mentorship? Leadership advice? Personal branding - enumerate your whys carefully before you embark on your personal social media journey.


2. Your unique value proposition: Amongst the clutter of pet celebrities and infant YouTube stars, what are you telling? How are you telling it differently? And why should people listen to you?


3. Be mobile friendly: Can’t stress this enough. Use your mobile for quick engagement whenever you have a window between meetings / updates. I have seen numerous senior executives who aren’t using their mobiles enough for their social media engagement. They’d rather rush back to their workstation to craft an article / response to a social media comment. Rock mobile like a pro - to drive efficiencies.


4. Use tech to the hilt: Social media calendars, automation software - use whatever you can to free up your schedule - and keep the trains running on time.


5. Leverage your experience - can’t write lengthy articles? Don’t! Share perspectives - and back it up with stories, evidence and results.

Are there any other tips that you'd like to add? Share your thoughts in the comments section below.

Location: Noida, Uttar Pradesh, India

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