Digital Marketing made easy

One of my 2020 resolutions is to be more proactive on social media. As I kept speaking to people throughout 2019, I realised many senior executives had the same goal - but were more or less reluctant to pivot their brand on social media. Many cited lack of time, others cited inability to craft content. I did some research around what busy executives can do to propel their brand on social media, and have distilled my findings into this crisp infographic. In case you are a busy executive with absolutely no time for a dedicated social media engagement strategy, this cheatsheet is for you. The micro-steps outlined below will help you craft your brand on social in whatever time you have available. Summary  1. Start with the why : What are you on social media for? Mentorship? Leadership advice? Personal branding - enumerate your whys carefully before you embark on your personal social media journey. 2.  Your unique value proposition : Amongst t...

I mage source:  https://goo.gl/Jqbpo7 Struggling to define and identify social media marketing RoI? There are no dearth of guides, handbooks, how-tos on how to measure social media RoI. You have the "most comprehensive guide," "the short guide", the "penultimate guide" to social RoI and what not - and yet braver marketers have stumbled when asked to present the RoI in clear and tangible terms. RoI would be the value generated per rupee (or currency) of investment. The math looks easy - beyond that begins the horror story for more marketers. How do I assign monetary value to the time invested in creating social media content? I don't have an agency yet. How do I attribute social media overheads? and it goes on and on. If you are not already struggling with reach, traffic, leads, customers and conversion rate, newer metrics are being launched at supersonic velocity, whilst poor unsuspecting marketers sit agog ( Hey, I am not even track...

Published by TCS (Global Study Trend, 2013) this report captures insights, practices, and trends for usage of social media amongst consumer companies. Some interesting findings: #1: This one is going to make marketers really happy: 38% of those surveyed, reported positive ROI for social media, 44% said "didn't know", only 18% reported negative ROI sentiment. #2: The industries that are successfully using social media are media, retail, high-tech, telco & travel, no surprises here though. #3: Only 3 business functions actively monitor social dialogue: marketing, sales and customer service. Those that should, but are not, are R&D & product management. The complete report can be downloaded here . Though companies do factor in social media spend, its time that it now becomes an integral part of integrated marketing communications, a part of the overall marketing mix. When we do start viewing social media as strategic consumer communication rath...