The social media cheatsheet for busy executives
One of my 2020 resolutions is to be more proactive on social media. As I kept speaking to people throughout 2019, I realised many senior executives had the same goal - but were more or less reluctant to pivot their brand on social media. Many cited lack of time, others cited inability to craft content. I did some research around what busy executives can do to propel their brand on social media, and have distilled my findings into this crisp infographic. In case you are a busy executive with absolutely no time for a dedicated social media engagement strategy, this cheatsheet is for you. The micro-steps outlined below will help you craft your brand on social in whatever time you have available. Summary 1. Start with the why : What are you on social media for? Mentorship? Leadership advice? Personal branding - enumerate your whys carefully before you embark on your personal social media journey. 2. Your unique value proposition : Amongst t...