Internet Trends 2014: Mary Meeker
Highly awaited, the Internet Trends 2014 report is here. Key insights: The total number of internet users is growing less than 10% a year. Mobile now accounts for 25% of all web usage--up from 14% a year ago. Y-O-Y increase for Asia from 23% to 37%, in May 14. Internet advertising grew 16% this year, mobile grew 47% yet still makes up just 11% of the total, indicating huge growth potential for mobile advertising. People spend 20% of their media time on mobile, but mobile captures just 4% of ad spend, again indicating growth for mobile ad spend. App purchases @68% of mobile revenue, while advertising makes up 32% of mobile monetization. And of course-the trends that everyone has been talking about for over a year now--the shift from broadcast to private sharing--from social networks to messaging apps. Source: http://slidesha.re/1tPlNbM