Internet Trends 2014: Mary Meeker


Highly awaited, the Internet Trends 2014 report is here.



Key insights:
  • The total number of internet users is growing less than 10% a year.
  • Mobile now accounts for 25% of all web usage--up from 14% a year ago. Y-O-Y increase for Asia from 23% to 37%, in May 14.
  • Internet advertising grew 16% this year, mobile grew 47% yet still makes up just 11% of the total, indicating huge growth potential for mobile advertising.
  • People spend 20% of their media time on mobile, but mobile captures just 4% of ad spend, again indicating growth for mobile ad spend.
  • App purchases @68% of mobile revenue, while advertising makes up 32% of mobile monetization.
  • And of course-the trends that everyone has been talking about for over a year now--the shift from broadcast to private sharing--from social networks to messaging apps.
Source: http://slidesha.re/1tPlNbM

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