Digital Marketing made easy

Hey there - here is a YouTube video that I developed explaining what are keywords. This is the supporting video post for the original blog post on this topic [see here ].

Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion of the distribution havi

Many early-stage marketers struggle with SEO – relegating it right up to the ranks of marketing voodoo – but hey, it is not that difficult as you might have seen in my previous posts . So why is SEO important? As per an article on Moz , over the years, search engines have evolved and mature, they still can't see and comprehend a web page the way we do. Search engine optimization does that – by helping these search engines understand what these web pages are about. In case you are researching about any product to help you make your purchase decision, the higher a page is on search results, the better its perceived status, meaning more traffic, more potential for conversion and hence more revenue. The number 1 reason why SEO is important is because of your customers. The consumer decision making cycle is rapidly evolving – and we as marketers have to keep up. As per data compiled by minewhat.com published on Adweek, 81% of shoppers conduct online resea

Hello everyone - in continuation to the first post on this series on Search Engine Optimization, today in our second post, we will be talking about keywords. Source: pixabay.com So what are keywords? Keywords are ideas and topics that define what your content is about. For example, if you are in the business of selling financial software solutions to small and medium businesses, then your keywords may be “financial software” “enterprise financial solutions” “financial software for small businesses” “accounting software for small companies” When shortlisting keywords, you may want to consider: Search volume : How many people are searching for the keyword. The more popular the keyword, the larger the audience you will be able to reach Relevance : Volume is important, but relevance even more so. Look for keywords that are most likely to be used by your target audience in searching for solutions to their queries. Competition : Is your chosen k

Hello everyone, I am going to begin posting a short series on Search Engine Optimization. This series is meant for beginners - marketing professionals or folks from other industries looking to transition to a marketing role - or anyone who has an interest in SEO. Stay tuned, posts to follow!