What are keywords?

Hello everyone - in continuation to the first post on this series on Search Engine Optimization, today in our second post, we will be talking about keywords.


Source: pixabay.com

So what are keywords?

Keywords are ideas and topics that define what your content is about.

For example, if you are in the business of selling financial software solutions to small and medium businesses, then your keywords may be

“financial software”
“enterprise financial solutions”
“financial software for small businesses”
“accounting software for small companies”

When shortlisting keywords, you may want to consider:

Search volume: How many people are searching for the keyword. The more popular the keyword, the larger the audience you will be able to reach
Relevance: Volume is important, but relevance even more so. Look for keywords that are most likely to be used by your target audience in searching for solutions to their queries.
Competition: Is your chosen keyword very popular? Chances are that your competition might be using them too.

Two key concepts that we will discuss today are keyword stuffing and keyword density

Keyword density = Number of times a phrase is mentioned / total number of words on the page

Further illustrated by this image below.


Source: http://dominiquej.com/keyword-density/


So, let's now calculate the keyword density of the keyword "keyword" in this image below.

Source: https://inevo.no/en/seo-sokemotoroptimalisering/periodisk-tabell/keyword-stuffing/

Drop your answers in the comments section below.

Most experts now consider an ideal keyword density a myth. But more on that later!

But like most cases, too much of a good thing is bad, and the same holds true for keywords as well.

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. 

This entire process – that is – identifying popular words and phrases people enter into search engines – make in an attempt to figure out what to rank for is called keyword research and is one of the most important SEO tasks.

So, where do you get these keywords?

Imagine you are about to start a marketing campaign for your newly launched product - a range of handcrafted custom designed eco-friendly bags.

You want to draw up a list of keywords.

So either you can start manually, but that process is time-consuming.

Or you can choose tools like Google Keyword Planner, Moz Keyword Explorer, Wordstream, SEM rush.

That all for keywords, folks. Stay tuned for the next topic in this series on Search Engine Optimization. Drop your comments in the comments section below.

Comments

Post a Comment

Popular posts from this blog

Changemakers of India: Divanshu Kumar

Image
Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea ...
Read more

How to create compelling Call-to-Actions (CTAs)

Image
Image source: https://goo.gl/ZfJgBA As you are sweating over to create the most comprehensive and unique content, one small thing tucked away in your content could be undermining all your hard work. Call-to-action Oh yes, I know it - its the sign up here button. Hey, I've got it sorted. No - its not just that.  So what is a call to action? As outlined in this article on OptInmonster.com , a call to action is a word, phrase, or sentence that encourages the reader to take a specific action . Says this article on AdEspresso , there are two main purposes of a call to action: to tell someone what they should do and give them the motivation to do so. Call-to-action are the lifeblood of any campaign. Used correctly, they can act as the final push towards your goal conversion [free trial users, e-book downloads, form sign ups and so on]. Not used well, well, they will always choke the most beautifully designed campaigns. Think of call-to-action...
Read more

How can influencer marketing help your brand? Influencer Marketing Series

Image
Some people (like me) are born skeptics. Influencer marketing? Blah – why would that work? I know my audience – and I can reach them directly. I don’t need no influencer. But, think about this: In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, $1.6 billion was channeled into sponsored posts on Instagram alone. According to a report by Linqia , only 6% of brands said influencer content under-performed brand content. By 2020, more than 50% of ad content will be created outside of marketing . Marketing-inspired word-of-mouth makes 4x the impact on purchasing decisions [ McKinsey study ] Okay – so why should you think about influencer marketing? Maybe, you are in the B2B business and feel influencer marketing is not relevant for your segment, or maybe you feel your product doesn’t need influencers? Or it may be that you find your audience is not social media savvy – hence the need to obvia...
Read more