Digital Marketing made easy

Okay - your website is up, looking clean and inviting [to you], and you wait for customers to beat a path to your door [err, website]. But it doesn't happen. Nada . What to do? You go scrambling for a SEO agency. You hear pitches, sit through countless presentations, choose one, get the contractual documentation closed, and complete the knowledge transfer. Then you wait - for your website to get ranked on page #1 of SERPs. Then you wait - some more. Finally, you commence an analysis: Why is your website not ranked yet on page 1? What more do you need to do? Secretly goes in your mind "How do I now explain this to the CMO / CEO / Leadership"? All of this, amongst mounting budgetary pressures, and explanations to the CX suite about the RoI on your SEO investment. Only if we knew! Let's quickly check out some to-dos that can assist you before you sign on the dotted line with an agency. Having burnt my fingers myself once,...

Hey there - here is a YouTube video that I developed explaining what are keywords. This is the supporting video post for the original blog post on this topic [see here ].

Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion ...

Many early-stage marketers struggle with SEO – relegating it right up to the ranks of marketing voodoo – but hey, it is not that difficult as you might have seen in my previous posts . So why is SEO important? As per an article on Moz , over the years, search engines have evolved and mature, they still can't see and comprehend a web page the way we do. Search engine optimization does that – by helping these search engines understand what these web pages are about. In case you are researching about any product to help you make your purchase decision, the higher a page is on search results, the better its perceived status, meaning more traffic, more potential for conversion and hence more revenue. The number 1 reason why SEO is important is because of your customers. The consumer decision making cycle is rapidly evolving – and we as marketers have to keep up. As per data compiled by minewhat.com published on Adweek, 81% of shoppers conduct online resea...

Hello everyone - in continuation to the first post on this series on Search Engine Optimization, today in our second post, we will be talking about keywords. Source: pixabay.com So what are keywords? Keywords are ideas and topics that define what your content is about. For example, if you are in the business of selling financial software solutions to small and medium businesses, then your keywords may be “financial software” “enterprise financial solutions” “financial software for small businesses” “accounting software for small companies” When shortlisting keywords, you may want to consider: Search volume : How many people are searching for the keyword. The more popular the keyword, the larger the audience you will be able to reach Relevance : Volume is important, but relevance even more so. Look for keywords that are most likely to be used by your target audience in searching for solutions to their queries. Competition : Is your chosen k...

Hello everyone, I am going to begin posting a short series on Search Engine Optimization. This series is meant for beginners - marketing professionals or folks from other industries looking to transition to a marketing role - or anyone who has an interest in SEO. Stay tuned, posts to follow!

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for ...