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Hey there - here is a YouTube video that I developed explaining what are keywords. This is the supporting video post for the original blog post on this topic [see here ].

Hello everyone - Today we will be talking about long-tail keywords.  In our last post , I talked about keywords and today, we will be discussing about long tail keywords. This is the fourth post in this series on search engine optimization, and you can find the previous posts by clicking here .  Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase . Let’s take an example ─ to be ranked in the first page for a keyword like shoes is a long–sell. There is simply too much competition and clutter. It’s better to highlight your niche and your USPs through the use of long tail keywords and go for keywords like “ handcrafted faux leather shoes for women ” – more specific, more you.  Now why are they called long tail?  The concept of long tail  has arisen from a concept in statistics - a long tail of some distributions of numbers is the portion of the distribution havi

Hello everyone - in continuation to the first post on this series on Search Engine Optimization, today in our second post, we will be talking about keywords. Source: pixabay.com So what are keywords? Keywords are ideas and topics that define what your content is about. For example, if you are in the business of selling financial software solutions to small and medium businesses, then your keywords may be “financial software” “enterprise financial solutions” “financial software for small businesses” “accounting software for small companies” When shortlisting keywords, you may want to consider: Search volume : How many people are searching for the keyword. The more popular the keyword, the larger the audience you will be able to reach Relevance : Volume is important, but relevance even more so. Look for keywords that are most likely to be used by your target audience in searching for solutions to their queries. Competition : Is your chosen k