What is Search Engine Optimization (SEO)?



Image Source: pixabay.com


The process of improving your website’s visibility and maximizing your website’s traffic by ensuring that the site appears high on the list of results returned by a search engine.
As per Moz, SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.

First things first, a good place to begin with would be this video by Matt Cutts where he talks about how search works.

So imagine, you are looking for recommendations for a tour package for your next vacation, and you type your search query into the search engine. You see a series of results, few ads on top, and few natural search results underneath. 
  • So why do certain pages rank higher than others?
  • What can you do to ensure your page ranks higher than others?
These are few of the questions that we will discuss during our journey in search engine optimization.

Search engine optimization strategies can be classified into two categories  - on-page optimization & off-page optimization

On page: Settings you can apply on your website to improve its visibility for search engines and humans alike.
Off page: This refers to activities carried outside of your website.

On page SEO techniques include page quality, page structure, URL structure, page performance, whereas off-page SEO techniques include backlinks, social media optimization amongst others.

That’s all for an introduction to Search Engine Optimization. Watch out for the next topic “Why is Search Engine Optimization Important” in my next post!

Comments

Post a Comment

Popular posts from this blog

Checklist: Questions to Ask Before Starting a Content Writing Project

Image
  Remember the time when you went back and forth with the client on a content writing project? Remember the anxiety? Remember the stress? Well, in retrospect, do you wish you had done anything different? More often than not, content writers often say that asking more questions helps. Questions drive alignment, identify points of friction and give you guard-rails alongside which you operate. Of course, you shouldn’t hit the client with a 100-question questionnaire right away, what you could do is identify which of the following are the must-asks for your project. Or you could also do a progressive build up. Asking questions at every interaction, and using it to shape up your content marketing project. In that way, you will receive all the information that you need, without overloading the client with too many questions right at the start of the engagement. So what are those list of questions that you should ask? 1. Are there any brand / company guidelines? Every organization has its own
Read more

Changemakers of India: Divanshu Kumar

Image
Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea of Involve,
Read more

How to repurpose content

Image
Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for
Read more