What is Search Engine Optimization (SEO)?
Image Source: pixabay.com The process of improving your website’s visibility and maximizing your website’s traffic by ensuring that the site appears high on the list of results returned by a search engine. As per Moz , SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. First things first, a good place to begin with would be this video by Matt Cutts where he talks about how search works. So imagine, you are looking for recommendations for a tour package for your next vacation, and you type your search query into the search engine. You see a series of results, few ads on top, and few natural search results underneath. So why do certain pages rank higher than others? What can you do to ensure your page ranks higher than others? These are few of the questions that we will discuss during our journey in search engine optimization. Search engine optimization strategies can be classified into two categories ...