Digital Marketing made easy

Blogging sometimes can be a lonely journey. Right from the realization that you need to create a blog to actually working on one, trying to build an audience, all this can be pretty gloomy at times. To top it, all of this takes time [ a long time, actually]. So how do we stay motivated as a blogger?  1. Acceptance  Instead of constantly comparing yourself with other successful bloggers, accept the fact that certain things in life take time, discipline and hard work - the tough things that we want to pass over. But it is these tough things that can produce some of the best work of people’s lives. Even with discipline and hard work being there in equal measure, out of a thousand ideas, only a few succeed.  2. Persistence  The ability to persevere despite hardships is a great skill to have. Too many people give up being quite near to the goal. But how do we know when to persevere and when to give up?  Do I really have the skills to make it big in blogging [or any

An important part of your blogging journey is choosing your blog’s target audience. You cannot be everything for everybody. I have been writing this marketing blog since 2013 and initially it was just a broad commentary on marketing trends and updates. I struggled to document, churn and curate the massive volumes of content generated in marketing, with very little success. 2014 - after a year of struggling - I realized - enough is enough - time to hit reset. I decided to focus on something slightly narrower, and hence I chose to focus on digital marketing. Along this time, I realized that along with topic specialization, I also need to narrow down my readership profile as well. Obviously, I was not catering to the CMO demographic. So I further refined my target group to early stage marketers - an area where I knew I could add value. So both in terms of topic coverage and readership profile, I managed to trim down the audience who I believed was not the corr