Digital Marketing made easy

Hello, User acquisition is the holy grail of app marketing - no, scratch that, all marketing . Yes, acquiring and keeping profitable customers is the central, most important marketing activity. So, you’ve built an app, and it’s all hunky dory, but how do you get users? How do you get them to install your app? How do you get the word out that “Hey, my app exists and it is great! Install it, now”. Here’s how: Landing page A stellar landing page is the most important user acquisition strategy. It is the focal point where the results / outcomes of every single marketing activity will converge. Treat your landing page as the central hub to which every single activity feeds in and feeds from. Think of this as: The page where users will be directed to from paid ads. Your email campaigns will direct users to this page. Any PR/ publicity efforts will lead the users to this section. So what all should a good landing page have? Information about you...

In my previous post on how to create content for your blog , I had mentioned a few tools which I think can come handy for every marketer out there. Creating impactful, value driven content every day is tough - especially if you are doing everything on your own and have no external help [read freelance designers, video editing friends]. To enable you to crate your blog content independently and quickly, we will go through a few tools that might make your everyday life a tad bit easier. Lets begin by identifying your everyday tasks. Designing images / infographics Writing content Posting content Sending emails To make your everyday tasks easier, here are a few cracking tools that you will get addicted to: 1. Design Canva For the longest time, I reached out to a friend for creating the graphics for my blog. However, I always yearned to be independent. I struggled with a few tools, didn’t like them. Combined with my zero graphic designing and illustratio...

This is for every early-stage marketer out there. Why do certain ideas and products get more traction than others? Why are some stories and concepts more popular than others in the same genre? If you are a marketer and this is what keeps you awake at night, you might just want to grab a copy. As marketers, as we struggle to make things "go viral" - there is very little in terms of formal education that can help you navigate this once you are immersed in a full time marketing role. Marketing agencies might not be able to help either - especially if you are a smaller company without the budgets to create a big-bang campaign. This is an area that essentially can't be back-engineered - or so I thought, till I read Contagious . B erger, a professor of marketing at the Wharton School at the University of Pennsylvania, deconstructs some of the mystique surrounding this concept through a framework called as STEPPS. The  "Six Principles of Contag...

Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This...

Image credit: Pexel 1. Data In God we trust; all others - bring data. W. Edwards Deming (the prolific American engineer, statistician, professor and author) couldn't have said it better. And data is the number one doctrine that marketers need to swear by - else decisions would be irrational, biased and ultimately detrimental to the overall state of business of the organisation. There is no dearth of data within organisations - there is dearth in accepting the usage of data in decision making. Being data driven is the fundamental weapon in any marketing professional's arsenal. It is imperative that every decision is data-led. In a study conducted by Argyle Executive Forum, in partnership with Oracle Marketing Cloud, leading CMOs across US were surveyed to understand the top challenges faced by them - and 66% indicated that further transitioning into a data driven department was one of their key 2017 objectives. Of course, apart from using data for decision ma...