Digital Marketing made easy

There is a lot of drama everyday in a marketer's life: struggling campaigns, incorrect data, skewed implementations, and by default, crisis management is programmed into the marketing DNA. All this drama leads to good stories, in retrospect though--around luncheons and dinner tables, with colleagues and friends. The times when the social media team almost screwed up the Twitter campaign, the time when the designer inadvertently placed the logo upside down on an event banner (this happened to an industry colleague!), the time when you somehow scraped the client deck together on your flight, the time when you wished, why, marketing?! Why not something easy? But inspite of being on the receiving side of drama most of their life, most marketers do not make drama their strength. What are your users/customers looking for in the content offered by you? They want their hook. They want to keep reading if they find it interesting. But then, is your shop window interesting enough for them...

In case you were on Planet Lost somewhere last week, you might have missed this, like I did. Twitter has launched Twitter Offers , enabling advertisers to create card-linked promotions and share them directly with Twitter users. Social platforms are under increasing pressure to create closely knit funnels leading to conversions and sales, and Offers appears to be a cool way to do it, but apparently not. Naysayers have written it off, if not completely----Users link their cards to Twitter and on clicking on online coupons, can automatically redeem them when the same credit card is used in the associated store. Did Twitter do something like this before? Oh yes, with Amazon, recorded on this blog by yours truly (Have Consumers Embraced #AmazonCart?, http://digitalmarketingconclave.blogspot.in/2014/08/amazon-cart.html). An omni-channel experience works well only when one thing is seamless---integration. You don't cause the customer to move beyond his core purchase experience. And O...

As a marketer, do you own up to numbers that matter? Numbers that drive action?