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How can influencer marketing help your brand? Influencer Marketing Series

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Some people (like me) are born skeptics. Influencer marketing? Blah – why would that work? I know my audience – and I can reach them directly. I don’t need no influencer. But, think about this: In 2017, eMarketer reported that marketers spent $570 million on influencer marketing globally. In 2018, $1.6 billion was channeled into sponsored posts on Instagram alone. According to a report by Linqia , only 6% of brands said influencer content under-performed brand content. By 2020, more than 50% of ad content will be created outside of marketing . Marketing-inspired word-of-mouth makes 4x the impact on purchasing decisions [ McKinsey study ] Okay – so why should you think about influencer marketing? Maybe, you are in the B2B business and feel influencer marketing is not relevant for your segment, or maybe you feel your product doesn’t need influencers? Or it may be that you find your audience is not social media savvy – hence the need to obvia...
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In Conversation with: Sairee Chahal

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Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This...
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How to increase your blog's traffic

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We have all been there, done that. In between trying to manage the demands of a full-time job and household (that full-time as well), family and health, there is very little time that is left to keep your blog engine running. And then we wonder: Why is our blog audience not growing? I am spending so much time on this - Is it even worth it? Managing a blog requires constant care and efforts - hmm, we knew that, didn't we? So why are we not able to create a blogging strategy that ensures consistent content, that increases traffic and maximizes engagement? It's all down to the planning, I say. Let's tackle the problem of increasing blog traffic first. Few strategies that can help you generate consistent traffic: 1. Goals Before you jump onto the blogging bandwagon, let's examine your goals and objectives a bit Why are your blogging ["It's fun," "To share my thoughts and expertise"] Whom are you blogging f...
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