Digital Marketing made easy

I've battled with this long enough.."How to Grow Your Twitter Followers", "I don't have enough of them", "They are not engaged ", and the saga goes on and on... Image source: http://slate.me/1w9F1eq So, is it really important to have an army of Twitter followers..what would you rather have.. a small band of committed, dedicated followers, who value and appreciate your content, or else are you happy having a couple of thousands? Okay, that was overkill,  you'd be happy, as long as they are legit. So, what can a marketer nursing a nascent brand on Twitter tell you? That is me, btw. It will be useful to mention here a framework that I came across, Content, Engagement, and Rewards. Content: First, as a Twitter newborn you will take the first 100 or so tweets to find your "editorial voice". If you are already in the business, you might take less or much lesser, but getting past that barrier when you are most comfortable...

There is a lot of drama everyday in a marketer's life: struggling campaigns, incorrect data, skewed implementations, and by default, crisis management is programmed into the marketing DNA. All this drama leads to good stories, in retrospect though--around luncheons and dinner tables, with colleagues and friends. The times when the social media team almost screwed up the Twitter campaign, the time when the designer inadvertently placed the logo upside down on an event banner (this happened to an industry colleague!), the time when you somehow scraped the client deck together on your flight, the time when you wished, why, marketing?! Why not something easy? But inspite of being on the receiving side of drama most of their life, most marketers do not make drama their strength. What are your users/customers looking for in the content offered by you? They want their hook. They want to keep reading if they find it interesting. But then, is your shop window interesting enough for them...

In case you were on Planet Lost somewhere last week, you might have missed this, like I did. Twitter has launched Twitter Offers , enabling advertisers to create card-linked promotions and share them directly with Twitter users. Social platforms are under increasing pressure to create closely knit funnels leading to conversions and sales, and Offers appears to be a cool way to do it, but apparently not. Naysayers have written it off, if not completely----Users link their cards to Twitter and on clicking on online coupons, can automatically redeem them when the same credit card is used in the associated store. Did Twitter do something like this before? Oh yes, with Amazon, recorded on this blog by yours truly (Have Consumers Embraced #AmazonCart?, http://digitalmarketingconclave.blogspot.in/2014/08/amazon-cart.html). An omni-channel experience works well only when one thing is seamless---integration. You don't cause the customer to move beyond his core purchase experience. And O...

As a marketer, do you own up to numbers that matter? Numbers that drive action?