Digital Marketing made easy

Hello, namaste and hola, First, I attended the LinkedIn BrandConnect Delhi event this week (September 14). Heard everyone speak - from  Hugh Burkitt, CEO, The Marketing Society,  Jeff Weiner, CEO, LinkedIn,  Shannon Stubo, CMO and Senior Vice President, Communications,  LinkedIn amongst others. View the event details here . Second, I really wanted to do a live social media update from the event, but couldn't because I didn't manage to get the right configuration (lights, seat, angle). So here are few images from the event and few observations. Shannon Stubo, CMO and Senior Vice President,  Communications,  LinkedIn &  Jeff Weiner, CEO, LinkedIn at the Fireside Chat session @BrandConnect. Hey, is that your blogger - yes, it is! [PS: Sorry about the image resolutions] What I really liked was the idea - as marketers, given the hectic, crazy schedules that we have, there are very few events t...

Image credit: Pexel 1. Data In God we trust; all others - bring data. W. Edwards Deming (the prolific American engineer, statistician, professor and author) couldn't have said it better. And data is the number one doctrine that marketers need to swear by - else decisions would be irrational, biased and ultimately detrimental to the overall state of business of the organisation. There is no dearth of data within organisations - there is dearth in accepting the usage of data in decision making. Being data driven is the fundamental weapon in any marketing professional's arsenal. It is imperative that every decision is data-led. In a study conducted by Argyle Executive Forum, in partnership with Oracle Marketing Cloud, leading CMOs across US were surveyed to understand the top challenges faced by them - and 66% indicated that further transitioning into a data driven department was one of their key 2017 objectives. Of course, apart from using data for decision ma...

Image source:  https://www.ketchum.com/event-marketing Almost every marketing newsletter, channel, post, blog is agog with one of these following words: mobile, big data, analytics, social. So, almost at the risk of sounding Jurassic, I am writing this post about event marketing benefits. This article comes after the How Not to Go Crazy Series: event social media marketing, publicity and press for events - since I felt this was one area that should have preceded those topics, here it is. Isn't event marketing prehistoric? Well, no.  Upwards of $500 billion are spent on events globally per year (1). And that money doesn't get spent unless there is RoI. A well balanced marketing mix would comprise a fair share of online, offline and/or events. If you don't conduct events, you miss out on a lot - building on brand visibility, new product launches (remember Apple's epic product launches?) reconnecting with lost customers, getting introduced to new prospects ...

Hello, and that after an incredibly straight jacketed last article (I realized it later – was that me?!). Image source: http://goo.gl/Ck1P4B Today, we discuss about that component of the organizational value chain that is incredibly critical – and that can single handedly impact the end users’ perception and experience, and that can affect the profitability, credibility and the sustainability of any customer conscious organization in the long run – Customer Service. Suppose you buy a product off an internet portal, the said product doesn’t work as intended, you call up customer service. Now right there that is one function that can straight-away transform your customer experience. Post your conversation, you can leave feeling elated, dejected or angry, depending on how serious is the customer ethic within the organization. Sometimes, even with a good customer service team, you can be left feeling disappointed – but then, there are marks for trying. Even with a gr...

Image Source: http://goo.gl/dDhld5 Are brand ambassadors passé? At least for some product categories – yes. Brand ambassadors can bring to life the values, images and emotions associated with a brand 1 . Choosing a brand ambassador is an extremely critical choice – as you are transferring the essence of the brand to a living being, with his/her characteristics, attitudes and personality traits. Choosing the right celebrity can act as a financial force multiplier for the brand 2 as consumers equate and synonymize the brand with the celebrity – putting the brand at peril if there is incongruity between the brand and the brand ambassador. Published research in 2011 3  proves that brands that engage with top celebrities generate on average $10 million in additional sales annually and nearly a 0.25% increase in stock returns. In light of the incidents of negative celebrity news impacting brand endorsements, is a brand ambassador still relevant today? Is there ev...

Hello, And that, after a long time. So, you decided to take the plunge, after all, with social media for your event marketing. Okay - so you did the initial assessment of which platform is the right to be on for your event. And Facebook it is. Then what - are we going to be trigger-happy? Absolutely not. Thou shalt post with caution. First, we need to understand the entire Facebook marketing landscape available to us. In case you are starting right off, and you don't have a company Facebook account or an events page (sounds unbelievable, but that's where we were 4 years ago - no account, no page), then please create one . That is going to be the bedrock of your Facebook marketing strategy. On how to create an account or a page, visit here . Your account is created, your page is done. So what do we do now? 1. Announce Yourself Announce yourself - to the world - and the competition that you're here. Update your profile photo with the event banners. As outli...

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