Digital Marketing made easy

The SODA Report: Digital Marketing Outlook, 2014  Image credit:  http://slidesha.re/1gBvGRZ The Digital Marketing Outlook (DMO) report 2014 is one of the most widely awaited reports in the digital ecosystem (For 2013 as a whole, The SoDA Report clocked in over 250,000 readers). This year's report questions/explores the gaps in the client-agency relationships in areas such as client expectations vs agency deliverables, level of digital sophistication, talent management. What clients want in their agency relationships is pretty clear--marketing creativity, product/service innovation and expertise in managing trends/opportunities. Key Insights: An increasing number of clients are working with small rosters of highly specialized digital shops. Full-service agencies and digital shops are investing in innovation efforts like never before. Marketers and agencies disagree on level of digital marketing sophistication on client side. Learning Curve on Client Side is Fl

c

As a marketer, I've seen countless fellow marketers struggling under the unsavoury expectations of virality--- retweets, likes, shares , did you get them, if yes, how many, why so less?--sometimes the whole virality wagon assumes gigantically stupid proportions. Why this unnatural expectation that the moment you create something it has to be stratospherically viral? Image credit: http://bit.ly/1kLnP7A Do you think we need to move virality away from campaign success definitions ? The whole practice of the virality of your campaign being celebrated as an industry case study or best practice is unfair. What is viral today, is history tomorrow, given the velocity of social media . I came across a really interesting read on virality ( For Pete's Sake, Brands, Stop Focusing on Viral; read here) . To further my point, I quote again  "It’s remembered in this context as a case study, not as an example of the brand’s quality" (read more here ). Virality, positive or

Personalisation --named as the year's top digital priority by B2B marketers (read the report here ), is hot on the marketing radar, but how many marketers prioritize personalisation-and importantly-what level of personalisation is being done (segmented targeting, 1:1, based on content, context, past behaviour?).  Marketers starting out on the personalisation journey can explore email. Email marketing provides rich prospects for personalization (moving prospects further down the funnel, fuelling goal conversions). Having done this, I feel that this is fairly easy to accomplish, track, target and measure. Image credit: http://bit.ly/1hp2nXT There are host of other areas ripe for personalization: website, social, mobile, in-store and web experiences.  But for now, we focus on email marketing personalization. Personalize by Name : Starting with the most obvious, that is, using the recipient's real name in the email. The lead intelligence software would provide marke

Came across one really interesting concept, COI rather than ROI. Source:  http://bit.ly/1ds0o4m Read more about this here  

Okay..confession time....I never really appreciated how well Youtube could be utilized as a content platform....and I draw small consolation from the fact that I am not alone! Small (but a bomb) fact: Of the top 5,000 YouTube channels, only 2% are owned by brands. And then came light..The Youtube Creator Playbook for Brands.. The playbook covers important content marketing concepts such as CTAs for video content marketing, scheduling & frequency, optimization, community building, and promotion.  My favourite part? The Tent-pole Programming.  Its not the Playbook, its The Bible. Of video content marketing. View/download the playbook here .