Remember the time when you went back and forth with the client on a content writing project? Remember the anxiety? Remember the stress? Well, in retrospect, do you wish you had done anything different? More often than not, content writers often say that asking more questions helps. Questions drive alignment, identify points of friction and give you guard-rails alongside which you operate. Of course, you shouldn’t hit the client with a 100-question questionnaire right away, what you could do is identify which of the following are the must-asks for your project. Or you could also do a progressive build up. Asking questions at every interaction, and using it to shape up your content marketing project. In that way, you will receive all the information that you need, without overloading the client with too many questions right at the start of the engagement. So what are those list of questions that you should ask? 1. Are there any brand / company guidelines? Every organization has its own
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