Digital Marketing made easy

Fashion retailer Jabong has undertaken a new brand positioning "Be You" which celebrates the power of individuality, in style.  The concept highlights how young men & women, the core TG of the brand, are leading other people's lives, in a quest to be someone else. And finally ends on the note that "being you" will never go out of fashion.  As fashion is one core driver of youth, this campaign aims to highlight and celebrate individuality. The campaign features 360 degree integration of TV, print, outdoor, and digital.  Catch more on this at https://www.youtube.com/watch?v=xhhC5M7tC-U

The Most Fashionable Professional This one was a sure-shot winner, even last year. Building rich engagement properties for brands takes time, and Van Heusen seems to have cultivated a fine taste for the finer art of social media campaigns . Van Heusen, India’s # 1 premium lifestyle brand for men, women and youth, seems to have perfected the science of user engagement, yet again this year. Close on heels of the phenonmenal first-year response, we have the Van Heusen Most Fashionable Professional 2014. Having consistently defined and shaped the fashion trends of Indian professionals since 1990 in India, the Most Fashionable Professional Campaign was first launched in 2013 on LinkedIn. LinkedIn provided Van Heusen the perfect captive audience. With a member base of over 21 million professionals in India, a favorable demographic (read fashion conscious professionals), the audience alignment was perfect. The formal, professionally-oriented user profile (as compared to other social n...