The Top Five Free Online Marketing Courses




Are you an early stage marketer looking for courses to enhance your marketing skills? Are you looking for ways to keep up with the rapid advances in your industry? Then you might want to consider few courses to quickly upskill. Most of these courses are free, and online.

There are plenty of websites that provide a detailed and comprehensive list of free / online courses, such as, Hubspot's list right here, but as a beginner, you might want just a few ready pointers to commence your learning journey. Worry not, this particular post covers most of the skills considered essential for beginners, and you can always supplement these courses with more advanced courses once you have accomplished a certain skill level.

Course #1

Analytics is an area in which a marketer needs to be thoroughly conversant. The Google Analytics for Beginners course equips learners with just the skills to kick-start their analytics journey. Right from how to create an account, how to implement tracking code, and setting up data filters, they've got you covered. In no time, you will be comfortable navigating the Google Analytics interface and reports, and setting up dashboards and shortcuts. So if analytics is what you need to learn, there is no better course than this for an entry level skill upgrade.


Course #2

Next, if you want to learn about the inbound marketing best practices, research and techniques, then you might want to consider Hubspot Academy's Inbound Marketing Certification Course. This course covers the fundamentals of inbound marketing, buyer personas and understanding buyer journeys in great detail. The course material is easy to understand and implement in your day-to-day marketing. In no time, you will be adept in inbound marketing.


Course #3

If you want to learn SEO the fun way, you should try this SEO Course by Moz on Udemy. It covers SEO strategy development, keyword research basics, on page SEO fundamentals, and reporting. This course covers the basics of SEO, and is apt for early marketers.


Course #4

Still relevant and still rocking, how can we miss out email marketing from this list yet? Want to learn email marketing? Look no further and enroll yourself in this email marketing course from Hubspot. It covers the basics, right from content management, creating high performing emails, to lead nurturing and metrics.

Course #5

Now that we have inbound marketing sorted, you may want to learn about social media marketing. Take the Hootsuite Social Marketing Certification course to develop foundational social marketing skills to grow followers, engagement, and business results. This incredibly detailed course will help you to drive business results and engagement through social media.

Learning social media was never so easy! Right from introduction to social media, optimizing your profiles, building your advocate community, to content marketing fundamentals, this course covers it all. The certification costs USD 199, but the course content is free.


Hope this courses helps you to build your skills and move further ahead in your journeys as a marketing professional. Have I missed out any courses? Let me know in the comments section below.

Comments

Post a Comment

Popular posts from this blog

Checklist: Questions to Ask Before Starting a Content Writing Project

Image
  Remember the time when you went back and forth with the client on a content writing project? Remember the anxiety? Remember the stress? Well, in retrospect, do you wish you had done anything different? More often than not, content writers often say that asking more questions helps. Questions drive alignment, identify points of friction and give you guard-rails alongside which you operate. Of course, you shouldn’t hit the client with a 100-question questionnaire right away, what you could do is identify which of the following are the must-asks for your project. Or you could also do a progressive build up. Asking questions at every interaction, and using it to shape up your content marketing project. In that way, you will receive all the information that you need, without overloading the client with too many questions right at the start of the engagement. So what are those list of questions that you should ask? 1. Are there any brand / company guidelines? Every organization has its own
Read more

Changemakers of India: Divanshu Kumar

Image
Hello everyone, In continuation with the series on Changemakers of India, we bring our very first interaction with the young social entrepreneur, Divanshu Kumar. He is the founder of the  non-profit ed-tech startup Involve Learning Solutions Foundation. Let's hear from Divanshu how education can be an instrument of social change and applaud this young social entrepreneur. Please tell us something about yourself and your entrepreneurial journey. I am Divanshu Kumar, a 2019 graduate from the department of Mechanical Engineering student at IIT-Madras. I come from Gaya, Bihar where I did most of my schooling. I run a non-profit ed-tech startup Involve Learning Solutions Foundation where we are preparing students for the needs of tomorrow.  Honestly, I consider myself as an accidental entrepreneur, because my inclination wasn't really on starting my company, but towards solving complex social problems which affected human potential. And while I was playing with the Idea of Involve,
Read more

How to repurpose content

Image
Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for
Read more