The Top Five Free Online Marketing Courses




Are you an early stage marketer looking for courses to enhance your marketing skills? Are you looking for ways to keep up with the rapid advances in your industry? Then you might want to consider few courses to quickly upskill. Most of these courses are free, and online.

There are plenty of websites that provide a detailed and comprehensive list of free / online courses, such as, Hubspot's list right here, but as a beginner, you might want just a few ready pointers to commence your learning journey. Worry not, this particular post covers most of the skills considered essential for beginners, and you can always supplement these courses with more advanced courses once you have accomplished a certain skill level.

Course #1

Analytics is an area in which a marketer needs to be thoroughly conversant. The Google Analytics for Beginners course equips learners with just the skills to kick-start their analytics journey. Right from how to create an account, how to implement tracking code, and setting up data filters, they've got you covered. In no time, you will be comfortable navigating the Google Analytics interface and reports, and setting up dashboards and shortcuts. So if analytics is what you need to learn, there is no better course than this for an entry level skill upgrade.


Course #2

Next, if you want to learn about the inbound marketing best practices, research and techniques, then you might want to consider Hubspot Academy's Inbound Marketing Certification Course. This course covers the fundamentals of inbound marketing, buyer personas and understanding buyer journeys in great detail. The course material is easy to understand and implement in your day-to-day marketing. In no time, you will be adept in inbound marketing.


Course #3

If you want to learn SEO the fun way, you should try this SEO Course by Moz on Udemy. It covers SEO strategy development, keyword research basics, on page SEO fundamentals, and reporting. This course covers the basics of SEO, and is apt for early marketers.


Course #4

Still relevant and still rocking, how can we miss out email marketing from this list yet? Want to learn email marketing? Look no further and enroll yourself in this email marketing course from Hubspot. It covers the basics, right from content management, creating high performing emails, to lead nurturing and metrics.

Course #5

Now that we have inbound marketing sorted, you may want to learn about social media marketing. Take the Hootsuite Social Marketing Certification course to develop foundational social marketing skills to grow followers, engagement, and business results. This incredibly detailed course will help you to drive business results and engagement through social media.

Learning social media was never so easy! Right from introduction to social media, optimizing your profiles, building your advocate community, to content marketing fundamentals, this course covers it all. The certification costs USD 199, but the course content is free.


Hope this courses helps you to build your skills and move further ahead in your journeys as a marketing professional. Have I missed out any courses? Let me know in the comments section below.

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