Digital Marketing made easy

Every marketer has a nightmare, of his email list growing smaller and smaller by unsubscribes, by becoming irrelevant, by becoming black-listed by end users. So what steps can you take to ensure that your list grows, legitimately and provides customers the value they need, and you, the reach you want? Every email address that you acquire as a marketer is a potential customer, and hence, that email address to you is future business currency . So how do you build that list? How do you ensure that this list is accurate, relevant and most importantly, monetizable? Image source:  http://bit.ly/Liqqd7 1. Opt-in marketing Rule of thumb: You are acquiring someone else’s data─and using it, and sending him emails about your value proposition. So always ask first, period. Opt in marketing, or permission based marketing ensures that every bit of user information collected is acquired post securing the user permission. That means no harvesting user information illegall...

There are some ads ... that cease to be ads, and then you no longer think about the brand, the product, the concept...you just connect..with the story. There is something about the underdog--always--that makes even the cynic in us turn hardcore supporters, and this has been used to the hilt in the new commercial for Nescafe. This ad makes you want to see it...again. At  5,052,872 views on Youtube, and 9,400+ likes, if this ad is not stellar, then what is? This ad is about overcoming obstacles, through perseverance though the subtle message of drinking coffee. A stand up comedian, who stutters, charms his way through his audience, waiting for them to warm-up to him, the message being nicely blended with the product. These lines, posted by the brand, strongly capture the essence of the brand,   " We all fall, get up and complete the race of life! And while we huddle up with friends, family and the world to celebrate the success, it is only that one compan...

Source: http://www.jasonsquiresonline.com/posts/infographic-9-mistakes-most-businesses-make-on-social-media/

Fashion retailer Jabong has undertaken a new brand positioning "Be You" which celebrates the power of individuality, in style.  The concept highlights how young men & women, the core TG of the brand, are leading other people's lives, in a quest to be someone else. And finally ends on the note that "being you" will never go out of fashion.  As fashion is one core driver of youth, this campaign aims to highlight and celebrate individuality. The campaign features 360 degree integration of TV, print, outdoor, and digital.  Catch more on this at https://www.youtube.com/watch?v=xhhC5M7tC-U

The Most Fashionable Professional This one was a sure-shot winner, even last year. Building rich engagement properties for brands takes time, and Van Heusen seems to have cultivated a fine taste for the finer art of social media campaigns . Van Heusen, India’s # 1 premium lifestyle brand for men, women and youth, seems to have perfected the science of user engagement, yet again this year. Close on heels of the phenonmenal first-year response, we have the Van Heusen Most Fashionable Professional 2014. Having consistently defined and shaped the fashion trends of Indian professionals since 1990 in India, the Most Fashionable Professional Campaign was first launched in 2013 on LinkedIn. LinkedIn provided Van Heusen the perfect captive audience. With a member base of over 21 million professionals in India, a favorable demographic (read fashion conscious professionals), the audience alignment was perfect. The formal, professionally-oriented user profile (as compared to other social n...

Why Content Really Isn't King And What Actually Is from Ross Simmonds

Have Consumers Embraced #AmazonCart? The ultimate consumerization of shoppers is here! Sometime back, Amazon introduced #AmazonCart, a feature that let users add items to their shopping cart straight from Twitter. This is enabled after after users synced their Twitter account to Amazon, after which a reply to any tweet that includes an Amazon link/product tweet with the hashtag "#AmazonCart" (in the US or "#AmazonBasket" in the UK) automatically adds the product to the users' cart on Amazon's website. The integration with Twitter serves as a bookmarking service, with the items remaining in the cart until the user checks out. The value that is being derived is that Twitter offers a great discoverability environment for customers, especially for product recommendations from experts, brands and friends. And it is exactly this demographic that is being pursued. But is this feature being embraced by customers? Amazon's Twitter integration feature ...