Digital Marketing made easy

Image source: https://pixabay.com Leads – that elusive, ephemeral term – you can never, ever have enough of them. Consistently nurturing and converting leads is the lifeblood of any organization. This activity affects almost all business metrics and signifies the financial health of the organization. So, how to start? Where to begin? What to prioritize? Before we do a deep dive into some of the lead generation strategies, lets do a What / How / Where. Who? The first step is building an ideal buyer persona. Who buys your product? For what use? How much of the product would he buy? Is the product an indispensable part of his workflow (lucky you!). In short, you need to know everything short of the DNA profile [or perhaps the marketing DNA equivalent] of the prospect. Read more about what buyer personas are and how to create them in this Hubspot article by  Pamela Vaughan   here . How? Now we move on to the consumptio...

Image credit: pixabay Are you leveraging video marketing yet? By 2020, Cisco’s Visual Networking Index suggests, video streaming and downloads will comprise more than 80 percent of all consumer internet traffic. So for those cynics who have not yet boarded the video marketing bandwagon, the time to start is now. What to post? Content: In case you are struggling with identifying content ideas for your videos, then start with the most important question: W ho is your audience? What is your objective? Objective:  Lead generation Content ideas: Try posting product overviews, product demos, customer testimonials,  awards won by your brand, industry recognition, product highlights and so forth. Videos establishing the credence of your brand will work favorably to create a positive lead generation program. Objective: B uilding PR / publicity for your company Content ideas: Videos showing events attended, senior leadership interviews, CSR ac...

Source: https://www.setster.com/blog/content-marketing-infographic/

Image credit: crazyegg.com In continuation of my earlier post on How to Build Your Twitter Followers (Part 1) , here is the Part 2 of the series. So now (hopefully), you have a nascent but successful Twitter presence. You’ve found your editorial voice [content], you’ve sorted your engagement, and have worked out rewards and RoI. So now, what more to becoming a Twitter super-brand? Content You will have realized by now that content is a gateway drug – you can never have enough of it. Knowing & accepting this, first, optimize your content efforts by designing a content calendar.  1. Invest time in the editorial calendar – this will tell you which are your content-heavy months and which are relatively lighter. That will help you plan your resources accordingly. What should your editorial content be? Depends. In case you are a listed company, you will have a huge repository of content – company announcements, senior leadership news, partnerships,...

I mage source:  https://goo.gl/Jqbpo7 Struggling to define and identify social media marketing RoI? There are no dearth of guides, handbooks, how-tos on how to measure social media RoI. You have the "most comprehensive guide," "the short guide", the "penultimate guide" to social RoI and what not - and yet braver marketers have stumbled when asked to present the RoI in clear and tangible terms. RoI would be the value generated per rupee (or currency) of investment. The math looks easy - beyond that begins the horror story for more marketers. How do I assign monetary value to the time invested in creating social media content? I don't have an agency yet. How do I attribute social media overheads? and it goes on and on. If you are not already struggling with reach, traffic, leads, customers and conversion rate, newer metrics are being launched at supersonic velocity, whilst poor unsuspecting marketers sit agog ( Hey, I am not even track...

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextua...

Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This...