Digital Marketing made easy

Many early-stage marketers struggle with SEO – relegating it right up to the ranks of marketing voodoo – but hey, it is not that difficult as you might have seen in my previous posts . So why is SEO important? As per an article on Moz , over the years, search engines have evolved and mature, they still can't see and comprehend a web page the way we do. Search engine optimization does that – by helping these search engines understand what these web pages are about. In case you are researching about any product to help you make your purchase decision, the higher a page is on search results, the better its perceived status, meaning more traffic, more potential for conversion and hence more revenue. The number 1 reason why SEO is important is because of your customers. The consumer decision making cycle is rapidly evolving – and we as marketers have to keep up. As per data compiled by minewhat.com published on Adweek, 81% of shoppers conduct online resea...

A playbook for the dark arts of exploiting the media Confessions of a media manipulator Okay - this was definitely gangsta-like - if there ever was a click-bait headline for books, this was (& is it). One thing Holiday does well, is whip up interest. Sadly, it is only thing. Part confessional, part accusatory, Trust me I am Lying is mildly interesting. So the book does deplore the present state of media, justifiably so. The fact that it may not surprise you to learn some of the dirty media tricks itself is testament to the fact how weary we have become and how easily (and correctly) we believe media is malleable. Molded in classic whistle-blower style, you'd think this book would do a expose on the ways of the media - and it does. Divided into two parts: How Blogs Work and What Blogs Mean, it touches upon how content is traded up the chain, how publishers make money online, how content publishers trick readers, rants against page-views, blogs as machinery o...

Hello everyone - in continuation to the first post on this series on Search Engine Optimization, today in our second post, we will be talking about keywords. Source: pixabay.com So what are keywords? Keywords are ideas and topics that define what your content is about. For example, if you are in the business of selling financial software solutions to small and medium businesses, then your keywords may be “financial software” “enterprise financial solutions” “financial software for small businesses” “accounting software for small companies” When shortlisting keywords, you may want to consider: Search volume : How many people are searching for the keyword. The more popular the keyword, the larger the audience you will be able to reach Relevance : Volume is important, but relevance even more so. Look for keywords that are most likely to be used by your target audience in searching for solutions to their queries. Competition : Is your chosen k...

Image Source: pixabay.com The process of improving your website’s visibility and maximizing your website’s traffic by ensuring that the site appears high on the list of results returned by a search engine. As per Moz , SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. First things first, a good place to begin with would be this video by Matt Cutts where he talks about how search works. So imagine, you are looking for recommendations for a tour package for your next vacation, and you type your search query into the search engine.  You see a series of results, few ads on top, and few natural search results underneath.   So why do certain pages rank higher than others? What can you do to ensure your page ranks higher than others? These are few of the questions that we will discuss during our journey in search engine optimization. Search engine optimization strategies can be classified into two categories  ...

Hello everyone, I am going to begin posting a short series on Search Engine Optimization. This series is meant for beginners - marketing professionals or folks from other industries looking to transition to a marketing role - or anyone who has an interest in SEO. Stay tuned, posts to follow!

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for ...

Some images from a workshop on Search Engine Optimization organized in a business school