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Why Content Really Isn't King And What Actually Is from Ross Simmonds

Have Consumers Embraced #AmazonCart? The ultimate consumerization of shoppers is here! Sometime back, Amazon introduced #AmazonCart, a feature that let users add items to their shopping cart straight from Twitter. This is enabled after after users synced their Twitter account to Amazon, after which a reply to any tweet that includes an Amazon link/product tweet with the hashtag "#AmazonCart" (in the US or "#AmazonBasket" in the UK) automatically adds the product to the users' cart on Amazon's website. The integration with Twitter serves as a bookmarking service, with the items remaining in the cart until the user checks out. The value that is being derived is that Twitter offers a great discoverability environment for customers, especially for product recommendations from experts, brands and friends. And it is exactly this demographic that is being pursued. But is this feature being embraced by customers? Amazon's Twitter integration feature

Image credit: http://pep.si/1pUjLb6 Grand-Athens-kind-sporting-event = always good for marketers!  In a grand celebration of all things football, Pepsi has creatively fused street art, photography, and football as part of the global 2014 Pepsi Futbol campaign, t he " Art of Futbol " . Six of the best street artists, football players, and famous photographer Danny Clinch have created collectible-style works-of-art campaigns. Each piece of artwork represents the culture and vibrancy of each football players home country.  The Pepsi superstar football squad features a line-up of the world's greatest players, spanning five continents and nearly 20 countries. The Art of Football collaboration synthesizes the raw energy of street art in a heady dose of color, energy and movement. The athletes passion and excitement for the game is expressed through the work of the renowned photographer Danny Clinch and six of the world's leading street artists, giving it a c

Future of Marketing | Marketing Tools for CMOs from OgilvyOne Worldwide Source: http://slidesha.re/1iEakER

As we approach Fathers Day--we have some amazing Father's Day campaigns. Johnnie Walker Blue Label launched its #DateWithDad campaign offering its patrons a chance to share a truly rare experience with their father. The #DateWithDad campaign invites consumers to share some unforgettable memories and rare moments with their Dad. Image credit:  http://bit.ly/SWhKgm Participants, who share the most engaging moments with their father, will stand a chance to win the most memorable of experiences. The contest offers its 10 winning participants an exclusive #DateWithDad – a Johnnie Walker blue label fine-dining experience with their father on Father’s day.The grand prize, however, hold your breath, is an opportunity for a father-son duo to travel on an exclusive tour to the world’s largest embassy for luxury Scotch whisky, the Johnnie Walker House Beijing. Similarly, Gillette India, recently launched the #MyRoleModel campaign on social media to celebrate the father-son re

You Know You're a Marketer If... (17 Signs You're a Marketer) from MarketingProfs Amazing deck by MarketingProfs. How many sins are you guilty of?

Source:  http://sorianomedia.com/infographic-digital-marketing/ What goes on inside the mind of a digital marketer? I know mine wouldn't look as organized as this one! This one is neat, compartmentalized and structured. A typical digital marketing mind is chaotic, complex and (somewhat) confused. So what skills should a digital marketer possess? What are the most important skills that a digital marketer should possess? Are these the ones above? Are any missing? Let us know your thoughts here.