Digital Marketing made easy

Image credit: http://pep.si/1pUjLb6 Grand-Athens-kind-sporting-event = always good for marketers!  In a grand celebration of all things football, Pepsi has creatively fused street art, photography, and football as part of the global 2014 Pepsi Futbol campaign, t he " Art of Futbol " . Six of the best street artists, football players, and famous photographer Danny Clinch have created collectible-style works-of-art campaigns. Each piece of artwork represents the culture and vibrancy of each football players home country.  The Pepsi superstar football squad features a line-up of the world's greatest players, spanning five continents and nearly 20 countries. The Art of Football collaboration synthesizes the raw energy of street art in a heady dose of color, energy and movement. The athletes passion and excitement for the game is expressed through the work of the renowned photographer Danny Clinch and six of the world's leading street artists, giving it a c...

Future of Marketing | Marketing Tools for CMOs from OgilvyOne Worldwide Source: http://slidesha.re/1iEakER

As we approach Fathers Day--we have some amazing Father's Day campaigns. Johnnie Walker Blue Label launched its #DateWithDad campaign offering its patrons a chance to share a truly rare experience with their father. The #DateWithDad campaign invites consumers to share some unforgettable memories and rare moments with their Dad. Image credit:  http://bit.ly/SWhKgm Participants, who share the most engaging moments with their father, will stand a chance to win the most memorable of experiences. The contest offers its 10 winning participants an exclusive #DateWithDad – a Johnnie Walker blue label fine-dining experience with their father on Father’s day.The grand prize, however, hold your breath, is an opportunity for a father-son duo to travel on an exclusive tour to the world’s largest embassy for luxury Scotch whisky, the Johnnie Walker House Beijing. Similarly, Gillette India, recently launched the #MyRoleModel campaign on social media to celebrate the father-son re...

You Know You're a Marketer If... (17 Signs You're a Marketer) from MarketingProfs Amazing deck by MarketingProfs. How many sins are you guilty of?

Source:  http://sorianomedia.com/infographic-digital-marketing/ What goes on inside the mind of a digital marketer? I know mine wouldn't look as organized as this one! This one is neat, compartmentalized and structured. A typical digital marketing mind is chaotic, complex and (somewhat) confused. So what skills should a digital marketer possess? What are the most important skills that a digital marketer should possess? Are these the ones above? Are any missing? Let us know your thoughts here.

Source:  http://www.viralblog.com/trends-innovations/why-content-marketing-matters-infographic/

This has been one of my top marketing guilt trips ever: customer retention versus customer acquisition--& I stand--guilty as charged--customer retention all the way. Image credit: http://tnw.co/NZtNqa In the barrage of constantly shrinking bottom-line pressures, new customer acquisition costs as well as customer maintenance costs, it would appear obvious that marketers would throw their money on maintaining & retaining current customer accounts. I wish--& more often so. Marketers are constantly forced to find newer niches, newer premium-set of target groups to sell existing product lines, sometimes at grave costs of depriving current customer accounts of the depth and extent of required marketing activities. Common marketing folklore--now strictly restricted to folklore--& I wish somebody was listening! Retention is likely to be more profitable than acquisition. Customer retention can have a positive impact on acquisition. Customer retentio...

Highly awaited, the Internet Trends 2014 report is here. Key insights: The total number of internet users is growing less than 10% a year. Mobile now accounts for 25% of all web usage--up from 14% a year ago. Y-O-Y increase for Asia from 23% to 37%, in May 14. Internet advertising grew 16% this year, mobile grew 47% yet still makes up just 11% of the total, indicating huge growth potential for mobile advertising. People spend 20% of their media time on mobile, but mobile captures just 4% of ad spend, again indicating growth for mobile ad spend. App purchases @68% of mobile revenue, while advertising makes up 32% of mobile monetization. And of course-the trends that everyone has been talking about for over a year now--the shift from broadcast to private sharing--from social networks to messaging apps. Source: http://slidesha.re/1tPlNbM