Seven Habits of a Highly Successful Marketer


What traits do you need to rock as a marketer in 2020? The same ones that you needed in 2019 :). Marketing is not just the exciting stuff, it is also a bunch of boring stuff done well, consistently.

As we all sit and chart out our 2020 marketing journey, it is important that we retain, and remember the simple stuff that makes marketing what it is.

Seven Habits of Highly Effective Marketers



Being data-driven: Reduce risk & uncertainty in your decision making by being data led. Question relentlessly & make data your best friend. At the same time, learn to interpret the story behind the data as well. Are you conversant with analytics tools - if not, prioritize championing analytics this year. Looking for some free courses to help you get started? Check out few courses here.

Embrace social media: As a marketer, it helps to have a rocking personal brand on social media. Create and share content consistently. Market yourself & have a distinct presence in the space that so many people are constantly interacting in.

RoI based marketing: Always ask yourself, what is the RoI on this activity? Be it an event, a social media campaign or an article, have laser focus on RoI, always. This will help you showcase your work & yourself at the leadership level. 

Always Keep Learning: Challenge yourself - learn something new everyday. As you constantly learn new and unfamiliar things, your knowledge base expands. This helps you solve more problems, identify new opportunities and fuels your creativity.

Customers & Product: Focus on connecting with customers, understanding their challenges and figure out how best you can integrate within their workflows. Don't sell, listen first.

Deliver Real Value: Has your product changed someone's day for the better? Has it helped someone achieve something? Now that's priceless - and true value addition. Figure out ways to deliver that "WOW"

Be vigilant: Keep your eyes & ears open - did you spot some cool campaign for a brand? Or saw something that was truly unique? Bookmark that mentally & use it as a reminder to push yourself next time.

What is your favourite habit? Let me know in the comments section below.

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