Digital Marketing made easy

Image source: pixabay.com And it lived happily ever after. Thus ends the journey of a well-crafted piece of content. Not quite. As marketers, we already struggle with multiple demands on our time. And creating content needs time and efforts. A well-researched and written article could take a week [or more / less]. Not to mention distributing that content on an array of ever-multiplying channels. Phew! Repurposing your content optimizes your content marketing efforts. So what is content repurposing? It’s a technique that maximizes your content marketing efforts by repackaging your content into as many formats across as many channels as possible. Why should you think of repurposing your content? Not all readers are equal – and neither are their content consumption habits. So repurposing your content helps you in reaching out to as wide an audience as possible. Exposure : Your buyer personas may not be uniform in their preference for

Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This

There is a lot of drama everyday in a marketer's life: struggling campaigns, incorrect data, skewed implementations, and by default, crisis management is programmed into the marketing DNA. All this drama leads to good stories, in retrospect though--around luncheons and dinner tables, with colleagues and friends. The times when the social media team almost screwed up the Twitter campaign, the time when the designer inadvertently placed the logo upside down on an event banner (this happened to an industry colleague!), the time when you somehow scraped the client deck together on your flight, the time when you wished, why, marketing?! Why not something easy? But inspite of being on the receiving side of drama most of their life, most marketers do not make drama their strength. What are your users/customers looking for in the content offered by you? They want their hook. They want to keep reading if they find it interesting. But then, is your shop window interesting enough for them

The Periodic Table of Content Marketing? How cool is that? Amazing concept and ultra-cool visualization, I must say! (Let me add, my major in college was chemistry--me & the periodic table got along fairly well--but this was the most remarkable cross-discipline transfers that I've ever seen). Source: Introducing The Periodic Table of Content Marketing,  http://bit.ly/1qP6QFZ This one has it all--platinum grade marketing infographic. Thanks Chris Lake @ Econsultancy for this gem.

Agree with the usual suspects: content marketing, data management platforms, location based radius marketing, social ROI, however, sceptical about big data.

So, you write a blog, create content? Have you ever been diagnosed with writer’s block? Probably, one in a zillion chance, that you’d say no. Then how do you as a content curator rid yourself of this affliction?                                         Image credit: MarketingProfs,  http://slidesha.re/1lwoz4c In my state of acute writing fatigue, I did some research around ways to combat this condition and here I present my (limited) experience. I ideate around the following areas: What would be of interest to my target reader/reader profile? Reports/Studies : Has any recent industry study/report published any significant/impactful findings that might be pertinent to your industry? Do you have an opinion/insight/recommendation to offer? Events/conferences : Are there any events that I have attended/are upcoming, which might interest readers? Can I provide some insights to others? Customers : What are your customers interested in? Are there any custo

LinkedIn does content marketing like no one else; and I am struggling to keep up! Image credit: LinkedIn,  http://www.slideshare.net/LImarketingsolutions/dynamic-duoebook2 But as I write two blogs, I do understand the challenges of having to constantly come up with relevant, compelling content, continuously. I constantly search & sieve topics of interest in the digital marketing space, and then after an initial research, I identify topics which might intrigue fellow marketers. By the time I accomplish developing content of interest in that area; it has sometimes already moved on from the radar of relevant eyeballs! I came across an interesting concept, the content marketing score, developed by LinkedIn. The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience's engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. Great concept! Read more at  http://www.