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Fashion retailer Jabong has undertaken a new brand positioning "Be You" which celebrates the power of individuality, in style.  The concept highlights how young men & women, the core TG of the brand, are leading other people's lives, in a quest to be someone else. And finally ends on the note that "being you" will never go out of fashion.  As fashion is one core driver of youth, this campaign aims to highlight and celebrate individuality. The campaign features 360 degree integration of TV, print, outdoor, and digital.  Catch more on this at https://www.youtube.com/watch?v=xhhC5M7tC-U

The Most Fashionable Professional This one was a sure-shot winner, even last year. Building rich engagement properties for brands takes time, and Van Heusen seems to have cultivated a fine taste for the finer art of social media campaigns . Van Heusen, India’s # 1 premium lifestyle brand for men, women and youth, seems to have perfected the science of user engagement, yet again this year. Close on heels of the phenonmenal first-year response, we have the Van Heusen Most Fashionable Professional 2014. Having consistently defined and shaped the fashion trends of Indian professionals since 1990 in India, the Most Fashionable Professional Campaign was first launched in 2013 on LinkedIn. LinkedIn provided Van Heusen the perfect captive audience. With a member base of over 21 million professionals in India, a favorable demographic (read fashion conscious professionals), the audience alignment was perfect. The formal, professionally-oriented user profile (as compared to other social n

Why Content Really Isn't King And What Actually Is from Ross Simmonds

Have Consumers Embraced #AmazonCart? The ultimate consumerization of shoppers is here! Sometime back, Amazon introduced #AmazonCart, a feature that let users add items to their shopping cart straight from Twitter. This is enabled after after users synced their Twitter account to Amazon, after which a reply to any tweet that includes an Amazon link/product tweet with the hashtag "#AmazonCart" (in the US or "#AmazonBasket" in the UK) automatically adds the product to the users' cart on Amazon's website. The integration with Twitter serves as a bookmarking service, with the items remaining in the cart until the user checks out. The value that is being derived is that Twitter offers a great discoverability environment for customers, especially for product recommendations from experts, brands and friends. And it is exactly this demographic that is being pursued. But is this feature being embraced by customers? Amazon's Twitter integration feature

Image credit: http://pep.si/1pUjLb6 Grand-Athens-kind-sporting-event = always good for marketers!  In a grand celebration of all things football, Pepsi has creatively fused street art, photography, and football as part of the global 2014 Pepsi Futbol campaign, t he " Art of Futbol " . Six of the best street artists, football players, and famous photographer Danny Clinch have created collectible-style works-of-art campaigns. Each piece of artwork represents the culture and vibrancy of each football players home country.  The Pepsi superstar football squad features a line-up of the world's greatest players, spanning five continents and nearly 20 countries. The Art of Football collaboration synthesizes the raw energy of street art in a heady dose of color, energy and movement. The athletes passion and excitement for the game is expressed through the work of the renowned photographer Danny Clinch and six of the world's leading street artists, giving it a c

Future of Marketing | Marketing Tools for CMOs from OgilvyOne Worldwide Source: http://slidesha.re/1iEakER

As we approach Fathers Day--we have some amazing Father's Day campaigns. Johnnie Walker Blue Label launched its #DateWithDad campaign offering its patrons a chance to share a truly rare experience with their father. The #DateWithDad campaign invites consumers to share some unforgettable memories and rare moments with their Dad. Image credit:  http://bit.ly/SWhKgm Participants, who share the most engaging moments with their father, will stand a chance to win the most memorable of experiences. The contest offers its 10 winning participants an exclusive #DateWithDad – a Johnnie Walker blue label fine-dining experience with their father on Father’s day.The grand prize, however, hold your breath, is an opportunity for a father-son duo to travel on an exclusive tour to the world’s largest embassy for luxury Scotch whisky, the Johnnie Walker House Beijing. Similarly, Gillette India, recently launched the #MyRoleModel campaign on social media to celebrate the father-son re