Digital Marketing made easy

Image credit: crazyegg.com In continuation of my earlier post on How to Build Your Twitter Followers (Part 1) , here is the Part 2 of the series. So now (hopefully), you have a nascent but successful Twitter presence. You’ve found your editorial voice [content], you’ve sorted your engagement, and have worked out rewards and RoI. So now, what more to becoming a Twitter super-brand? Content You will have realized by now that content is a gateway drug – you can never have enough of it. Knowing & accepting this, first, optimize your content efforts by designing a content calendar.  1. Invest time in the editorial calendar – this will tell you which are your content-heavy months and which are relatively lighter. That will help you plan your resources accordingly. What should your editorial content be? Depends. In case you are a listed company, you will have a huge repository of content – company announcements, senior leadership news, partnerships, maj

I mage source:  https://goo.gl/Jqbpo7 Struggling to define and identify social media marketing RoI? There are no dearth of guides, handbooks, how-tos on how to measure social media RoI. You have the "most comprehensive guide," "the short guide", the "penultimate guide" to social RoI and what not - and yet braver marketers have stumbled when asked to present the RoI in clear and tangible terms. RoI would be the value generated per rupee (or currency) of investment. The math looks easy - beyond that begins the horror story for more marketers. How do I assign monetary value to the time invested in creating social media content? I don't have an agency yet. How do I attribute social media overheads? and it goes on and on. If you are not already struggling with reach, traffic, leads, customers and conversion rate, newer metrics are being launched at supersonic velocity, whilst poor unsuspecting marketers sit agog ( Hey, I am not even track

Top Myths about social media marketing I know this sounds redundant with the evolution that this space has seen. But yes, these do exist, and sometimes can do more damage than tooth fairy tales. Are you struggling to build social media momentum for your brand? Well, you are in company and yes - welcome Unless you happen to inherit a brand with 1.5 million followers (in that case, most probably you are managing a celebrity brand account), you have work chalked out. And this includes tackling some social media myths. 1. Social media is easy / free Oh!  Social media, you say? I was born social - oh it is easy - Facebook / Twitter / LinkedIn.  Social media marketing is not free - you  have to constantly work to build content / create engagements To accomplish your business goals through social media marketing requires investments in time / research (your target group's online / social behavior) and requires a continuous and sustained program that is contextual, timely

Hello everyone, Today we bring an interview with  Sairee Chahal, Found er & CEO of SHEROES . Sairee has many, many accomplishments to her credit and is leading and inspiring countless women. Read more to learn about Sairee's advice & recommendations to young entrepreneurs. Excerpts from an email interview with Sairee. Question 1: What led you to start your entrepreneurial journey? I have been an entrepreneur more than once and have also been on the corporate side, with its own trappings of success and career ladder. However, one does realise the need to address what looks like a reducing peer group as you grow into your career. SHEROES was set up with the view of converting the talk about diversity into the action We all know the figures, the data, the gender and women at work debate but how do we bring out solutions. SHEROES.in is a step in that direction. The response has been great and we are very early into this. This

Hello everyone, Today we bring an interview with Yekemi Otaru, powerhouse entrepreneur, author of The Smart Sceptic's Guide to Social Media in Organisations (Rethink Press, 2016) and the Managing Director of YO! Marketing®, a strategic marketing agency working with engineering, technology and advanced manufacturing companies. Read more to learn about Yekemi's advice to young entrepreneurs and recommendations to marketers. Excerpts from an email interview with Yekemi. Sumedha: What led you to start your entrepreneurial journey? Yekemi:  I was fortunate in my early career to work in large corporate organisations. These organisations offered great training programs and exposure to interesting projects. However, I began to find that the corporate environment was quite risk-averse and limited in allowing employees try new ideas. And I had, and still have a lot of ideas. This is how I started to think about entrepreneurship . Sume dha : Would you like to tell

And then, many a marketer has scurried away while trying to reply to this question -- "But how do we measure the RoI of this event?"   Image source:  https://goo.gl/CpCgHw Events do provide a great way to connect with prospective leads at scale, provide tremendous brand building opportunities, not to mention reconnecting with lost customers, launching new products and many more. In fact, for certain industries, event marketing is  de rigueur (think consumer goods, fashion, e-commerce, publishing). Think New York Fashion Week, Mobile World Congress, Franfurt Book Fair, the Apple Keynotes, The Consumer Electronics Show. However, are there any ways to track the RoI of an event? (This may include conferences that you attend or conduct as marketers) I risk the wrath of many marketing scientists when I say that an objective marketer is the best judge of whether the event served its objectives or not. There may be highly sophisticated models (and there

Hello, namaste and hola, First, I attended the LinkedIn BrandConnect Delhi event this week (September 14). Heard everyone speak - from  Hugh Burkitt, CEO, The Marketing Society,  Jeff Weiner, CEO, LinkedIn,  Shannon Stubo, CMO and Senior Vice President, Communications,  LinkedIn amongst others. View the event details here . Second, I really wanted to do a live social media update from the event, but couldn't because I didn't manage to get the right configuration (lights, seat, angle). So here are few images from the event and few observations. Shannon Stubo, CMO and Senior Vice President,  Communications,  LinkedIn &  Jeff Weiner, CEO, LinkedIn at the Fireside Chat session @BrandConnect. Hey, is that your blogger - yes, it is! [PS: Sorry about the image resolutions] What I really liked was the idea - as marketers, given the hectic, crazy schedules that we have, there are very few events that you'd want to attend. And I marked thi