Digital Marketing made easy

Agree with the usual suspects: content marketing, data management platforms, location based radius marketing, social ROI, however, sceptical about big data.

5 Things the UK Has Given the Global Ad Industry :  Just came across this article on LinkedIn ( http://linkd.in/1dJUzz8), and talks about the UK's contribution to the Global Ad Industry. Thought it is a good read, but it set me thinking about the advertising concepts that changed the world? What do think has been the top five advertising concepts ever? Whose moonshots today rule the advertising world?

So, you write a blog, create content? Have you ever been diagnosed with writer’s block? Probably, one in a zillion chance, that you’d say no. Then how do you as a content curator rid yourself of this affliction?                                         Image credit: MarketingProfs,  http://slidesha.re/1lwoz4c In my state of acute writing fatigue, I did some research around ways to combat this condition and here I present my (limited) experience. I ideate around the following areas: What would be of interest to my target reader/reader profile? Reports/Studies : Has any recent industry study/report published any significant/impactful findings that might be pertinent to your industry? Do you have an opinion/insight/recommendation to offer? Events/conferences : Are there any events that I have attended/are upcoming, which might interest readers? Can I pro...

LinkedIn does content marketing like no one else; and I am struggling to keep up! Image credit: LinkedIn,  http://www.slideshare.net/LImarketingsolutions/dynamic-duoebook2 But as I write two blogs, I do understand the challenges of having to constantly come up with relevant, compelling content, continuously. I constantly search & sieve topics of interest in the digital marketing space, and then after an initial research, I identify topics which might intrigue fellow marketers. By the time I accomplish developing content of interest in that area; it has sometimes already moved on from the radar of relevant eyeballs! I came across an interesting concept, the content marketing score, developed by LinkedIn. The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience's engagement with your content, benchmarking versus your peer set, and providing recommendations on how to improve. Great concept! Read more at  http:/...

Published by TCS (Global Study Trend, 2013) this report captures insights, practices, and trends for usage of social media amongst consumer companies. Some interesting findings: #1: This one is going to make marketers really happy: 38% of those surveyed, reported positive ROI for social media, 44% said "didn't know", only 18% reported negative ROI sentiment. #2: The industries that are successfully using social media are media, retail, high-tech, telco & travel, no surprises here though. #3: Only 3 business functions actively monitor social dialogue: marketing, sales and customer service. Those that should, but are not, are R&D & product management. The complete report can be downloaded here . Though companies do factor in social media spend, its time that it now becomes an integral part of integrated marketing communications, a part of the overall marketing mix. When we do start viewing social media as strategic consumer communication rath...

Can Click to Call be critical to conversions? Google commissioned a study to understand consumer attitudes about click to call within organic and paid mobile search results.  The results showed that 70% of mobile searchers use click to call and that calls are an important channel for consumers.  Key Findings Click to call is one of the most used features on  the mobile Search Engine Result Page (SERP) The study indicated that 70% of mobile searchers have used click to call  to connect with a business directly from the SERP . The ability to call is vital to create & maintain  a strong brand image 47% of mobile searchers say that if a business  does not list a phone number associated with  their search results, they will be more likely to  explore other brands. Click to call is an important tool  in mobile search ad campaigns Adding a phone number to mobile  search ads results in an average click  through rate increa...

A recent study, jointly conducted by Google & Nielsen, to understand mobile consumers’ shopping habits highlights five key findings:  More consumers are spending time researching on their smartphones (15+ hours a week) The research gateway is a search engine (vs a mobile site or app) Proximity is key (69% expect businesses to be within five miles of their location), location based services, anyone? Immediacy is critical (more than half want to purchase within the hour) and mobile influences their purchase decisions (93% go on to buy).  The full report can be read at http://bit.ly/18cZHmY.